Date of Award
4-29-2019
Degree Type
Capstone Thesis
Degree Name
Bachelor of Arts in Cultural Studies (BA)
Department
Cultural Studies
First Advisor
Jaafar Aksikas
Second Advisor
C. Richard King
Abstract
Advertising reaches millions of audiences every day, yet some of the most impactful ads only appear once, while other advertisements thrive in a world where audiences are most receptive to what the campaign is feeding to the masses. Spaces like the Super Bowl, ads created for the wonders of television are the bridge between artificial realism and situational experiences that most people can relate or aspire to, but what if one person’s experience is leaning towards misrepresentation? In this paper, I’ll be using media studies to dissect American advertising, through its construction of non-profit advertising and responding to the form of strategy being used.
Creative Commons License
This work is licensed under a Creative Commons Attribution-No Derivative Works 4.0 International License.
Recommended Citation
Heger, Kyle, "Looking at People Watching People- A Comparative Approach of American and British Advertising" (2019). Cultural Studies Capstone Papers. 63.
https://digitalcommons.colum.edu/cultural_studies/63
Included in
American Material Culture Commons, American Popular Culture Commons, Cultural History Commons