Date of Award
Bachelor of Arts in Cultural Studies (BA)
C. Richard King
Advertising reaches millions of audiences every day, yet some of the most impactful ads only appear once, while other advertisements thrive in a world where audiences are most receptive to what the campaign is feeding to the masses. Spaces like the Super Bowl, ads created for the wonders of television are the bridge between artificial realism and situational experiences that most people can relate or aspire to, but what if one person’s experience is leaning towards misrepresentation? In this paper, I’ll be using media studies to dissect American advertising, through its construction of non-profit advertising and responding to the form of strategy being used.
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Heger, Kyle, "Looking at People Watching People- A Comparative Approach of American and British Advertising" (2019). Cultural Studies Capstone Papers. 63.